A life-long bond between father and son and their passion for cars is the theme of this commercial. Stories are the most powerful way to make anything, including a product, memorable without being too “on the nose.” It is the stories that we connect with and good stories stay with us for a long time. We aimed to create a timeless story that would not simply sell a product, but aimed at the hearts of viewers and have them connect with the characters.
Equipment used:
Black Magic Ursa Mini Pro 4.6k
Xeen lenses: 24mm, 50mm and 85mm
DJI Phantom 3 professional
Doorway dolly
2k tungsten lights
Special thanks to:
Tim Kitchens for his acting, help and providing his 1934 Ford.
Christina Hernandez @christina_michelle92 for pulling resources together and connecting us with the right people. Without her efforts, this would not be possible.